The Scoble Effect has not died, surprisingly, I’ve just been busy. I have a couple new conclusions to make as I wrap up this little research project. I’ll continue using @scobleeffect for necessary twitter networkings, but I don’t intend to totally flatter Scoble with such an endearing moniker.
So checking out the latest statistics, you can see that @scobleeffect’s popularity is on the rise, even though (at the time of this posting) I have neglected to turn the feed into one of thoughtful idea productivity.
Observations
A couple behaviors caught my eye and would like to note them while maintaining a complete lack of empirical thought.
Attrition
Many users were quick to follow me, but they stopped following me after some time. I would assume this is because I was not contributing any tweets during that period. These users have the right idea to proactively filter out potential noise as it becomes apparent.
Lack of Usability
@scobleeffect’s feed is a near useless stream of noise. This promises two things: the person who tweets the most will receive the most recognition in this scenario, and it is nearly impossible to develop a useful interpersonal connection with anyone in this torrent of tweets.
Monetization Strategy
Are you looking to increase your influence in Twitter by engaging many followers at once? Do you need a platform from which to spread your ideas and a guide offering best practices? Is your message time sensitive, or do you need a head start on your grass-roots/viral growth? If so, send me an email or leave a comment and I can get you started.
Remaining Thoughts
Twitter is a great application and its simple API creates a great amount of value for developers and users. As Twitter matures and its user base grows, users will find new ways of leveraging the platform to distribute short thoughts and messages. Demand will grow and popularity will create “The Future of Twitter.”
The Future of Twitter
Expanding buzz and the notion that mutual following creates value in a linear scale will drive Twitter users to follow each other with an almost irrational exuberence (you haven’t seen it happening already?). As the follower matrix increases in size, the amount of noise will increase proportionally as users attempt to extract linear value from Twitter by tweeting incessantly and employing automation whenever possible.
Two things will happen.
There will be a contraction of followers as users switch accounts, dump most of the users they are following, or dump their accounts all together in an attempt to escape the noise.
Demand will grow for filtering software that allow users to follow everyone while filtering tweets by relevance to interest, social relationships (e.g. those defined in Facebook), growth of community buzz (i.e. breaking news), and other important categorization methods. If Twitter is so valuable in the social space, then users would likely pay a nominal fee for such a service. Hey! What a cool business idea!